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Start Here:
You’re an established salon, spa, or wellness owner already operating an established business, but you know something is not working. you're ready to have someone audit your operations and give you actionable next steps to bridge the gaps.
I'm ready to identify the gaps and leaks and have a step-by-step plan to fix it
Choose the statement that best reflects the state of your current business:
You’re an established salon, spa, or wellness owner ready to understand your numbers, refine your culture, and install profit-forward systems that support sustainable growth.
I'm ready to strengthen my leadership, financial foundations and team culture
You’re an established multi-provider business ready to create consistency in service protocols, elevate team performance, and build a measurable guest experience that drives retention and loyalty.
I'm ready to build my internal training program and service systems
You own an established salon, spa or wellness business and you are thinking about selling the business and moving to the next stage of your journey.
I'm ready speak with an expert and explore the possibilities of selling my business
clear leadership
You lead with consistency. Less emotional labor, more grounded direction.
stronger team systems
Training, onboarding, meetings, and standards that don’t depend on your mood.
financial confidence
You understand what’s working, what’s not, and what to do next.
What changes after working together?
If you've been wanting growth, stability and clarity in your business, but arenn't sure where to start...
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“Your team is inconsistent and you’re tired of repeating yourself.”
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“Everything runs through you.”
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“You avoid the numbers (or they stress you out).”
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“Pay feels confusing, unfair, or unsustainable.”
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“You’re booked and busy, but profit is unclear.”
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“You want better boundaries without becoming cold.”
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“Your culture is ‘fine’ but not strong.”
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“You’re not sure what to fix first.”
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"You've started to think about what selling might look like."
How I work
Assess:
We look at operations, culture, team dynamics, and money.
Build:
We install rhythms, systems, and training that hold.
Sustain:
We make it livable so the business supports your life.
Meet Jena Thompson Berenberg, Business Evolution Strategist and Business Broker. A former salon, spa, boutique and restaurant owner and operator who now supports wellness leaders in building businesses that are profitable, structured, and sustainable. Jena works with owners to implement systems, strengthen leadership, build strong cultures, and create financial clarity.
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Client Testimonials
“Jena has been instrumental in helping me redefine my leadership approach and achieve remarkable results in my spa business.”
Jerry Bluetone
“The guidance and mentorship provided by Jena have been pivotal in reshaping the direction of my salon. I highly recommend her services and expertise to fellow entrepreneurs.”
Amanda Margott
“Jena helped design the perfect space to for comfort, healing and transformation. the way she brought our small space together to hold expansiveness has changed the way we show up for our clients. her dynamic spa background and experience as a service provider paired with her design eye was the perfect fit for our wellness center.”
Trisha Fox